An AI-powered emotional virtual assistant designed to support future BMW engineers
by offering intuitive interactions, personalized guidance, and an engaging environment, enhancing both productivity and user experience.

This collaborative project with BMW Germany headquarters and SCAD involved designing an Emotional AI Virtual Assistant to facilitate employee communication. As part of a team of 20 multidisciplinary designers, I led the research, technical, and visual design development, working closely with client representatives to deliver an engaging and beneficial tool for future BMW engineers. The project is under NDA, and specific details cannot be disclosed.

Research Leadership: Directed generative and foundational research using methods like SME interviews, stakeholder interviews, and secondary research. Identified key opportunities to optimize communication and decision-making within BMW’s cross-functional teams, leading to a unified virtual assistant that streamlined collaboration and reduced operational costs.
UI Design & Visual Development: Developed comprehensive visual guidelines, wireframes, and mockups for web and mobile platforms. Created an intuitive user interface that catered to BMW’s global audience, enhancing communication efficiency and improving user engagement.
Strategic Recommendations: Synthesized research findings, client insights, and user testing to identify improvement areas for BMW’s AI-driven virtual assistant. Translated insights into actionable design recommendations, which prioritized the product feature pipeline and introduced cost-saving innovations in product development.