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NOFT

Project type

Product Design

The project was a response to the prompt ‘Embracing the Unorthodox’ that needed us to celebrate the value that lies in out-of-the-box ideologies and methodologies through a product that drives the same principles home.

Product Design

Case Study

a platform designed to simplify news consumption for Gen Z by offering personalized, bite-sized content that is both engaging and accurate.

Project Overview

In today's fast-paced digital landscape, Gen Z faces an overwhelming influx of disorganized news content. Through conversations with young adults across different regions, we uncovered that many in this demographic find it challenging to stay informed about current events. The lack of tailored news platforms and clear guidance on navigating various sources often leaves them skimming headlines or relying on social media for their information.

Problem

My Role

This project marked my first venture as a UI Designer, where I took charge of User Interface Design and UX Research Lead, while also spearheading the business strategy and design system. My role involved leading a dynamic team of designers and strategists to create a product that resonates with Gen Z's unique needs.

User Experience Research Lead and User Interface Designer.
Project Management

Timeline

10 Weeks

Carlos

Shruti

Sree Sevithaa

Tanishq

Team Members

Figma (Wireframing, Prototyping, Branding)

FigJam (Brainstorming, User Flows, Affinity Mapping)

Miro (User Research, Persona Development)

Adobe Creative Suite (Premiere Pro)

Canva (Presentation)