Service & User Experience Designer

Based in Georgia

Hi, I'm a UX and Service Designer with experience leading design teams and as an individual contributor.

Product Design, UX Research Lead, Project Manager

The Tea

Product Design, UX Research Lead, Product Owner

UPNXT

Service Designer

Type 1 Diabetes : Enhancing the airport travel experience for individuals with T1D

Card Design, Facilitator, Project Manager

NOFT: Maneuvering the Unorthodox

Project Planning

With just 10 weeks to bring this ambitious project to life, strategic planning was crucial. As the Project Manager, I worked closely with each team member to identify their strengths and interests. This allowed us to divide roles effectively and set a timeline that balanced creativity with efficiency. Our approach ensured that we stayed on track while also allowing room for iterative improvements based on user feedback.

Problem

Research Methods

Landscape Analysis:

We explored online forums, market studies, and business journals to understand the current trends and key players in the digital news space.

Market Research:

By analyzing the target market and competitive landscape, we were able to identify opportunities for differentiation.

User Interviews:

We spoke with young adults across different regions to gain insights into their news consumption habits, preferences, and challenges.

Competitive Analysis:

We assessed existing news platforms, focusing on features, usability, and market positioning to identify gaps and opportunities for The Tea.

USER RESEARCH

32 million single American women went traveling at least once over the past year.

The search volume for the term ‘female solo travel’ across all search engines has increased by 62% over the past 3 years.

Travel companies dedicated to women-only customers have hugely increased by 47% in 2021

65% of women in the US have vacationed without their partner.

Branding

The mid-fidelity prototype focused on both mobile and wearable interfaces, ensuring that users could seamlessly access critical features in times of need.